The following document is a plan for the operation and marketing of a start-up gym located in No. 2, Thuka Street, Kamayuat Township, Yangon in Myanmar. This gym is geared towards the fitness apprehensive market: people that have the will to workout but lack the confidence. It’s an opportunity to serve a market that is often forgotten about by making fitness an enjoyable experience. The new gym will offer access to fitness equipment, personal training, and fitness assessments in a comfortable and welcoming environment. Sharp design and a comforting environment will set the gym apart from the competition. It will be a place where people want to be rather than have to be.